Disney's Hailey's On it!
CONTEXT:
Hailey’s On It! is a Disney Channel animated science fiction action series created by Devin Bunje and Nick Stanton, produced by Disney Television Animation. The show follows Hailey, a 14-year-old girl from the Hawaiian diaspora who learns she’s destined to save the planet by reversing global warming — but first, she must complete a list of personal challenges.
CULTURAL CONSULTANT & WRITER:
I served as a daily participant in the writers’ room, acting as a cultural consultant for female and woman of color perspectives while contributing significantly to story and script development.
My work included:
Script Review & Sensitivity Reading: Provided ongoing notes to ensure authentic representation of women of color and nuanced female perspectives in character dialogue, relationships, and emotional beats
Story Development: Created the show’s main villain, including naming the character, designing his arc, and integrating him into the series’ overarching conflict
Finale Development: Conceived the climax and inciting incident for the finale episode, ensuring it delivered maximum emotional and narrative payoff
Scriptwriting & Punch-Ups: Assisted in writing multiple episodes, adding and enhancing jokes, refining dialogue, and strengthening plot points
Character Backstory Development: Contributed to shaping major characters’ histories and motivations to deepen the emotional resonance of the series
Creative-Production Bridge: Acted as a liaison between the writers and production team, ensuring story decisions aligned with animation capabilities and deadlines
On-Screen Recognition: Revered by the team for my creative contributions, I was honored by being represented as a character within the show itself
This role combined cultural insight with hands-on storycraft, helping Hailey’s On It! deliver authentic, dynamic, and resonant characters in a high-energy, imaginative world.