As Creative Director, I guided the project from concept to audience-facing brand, shaping both the story’s creative vision and its promotional strategy.

My work included:

Story & Theme Alignment: Collaborated with the writing team to refine emotional arcs, ensure thematic clarity, and maintain a balance between whimsical spectacle and the darker undertones of ambition and exploitation.

Visual Development Oversight: Directed color palettes, set designs, and character turnarounds to establish a cohesive and immersive world.

Proof-of-Concept Animation: Oversaw pacing, tone, and animation style to capture the film’s emotional and visual DNA.

Music Integration: Partnered with the composer to weave thematic motifs into character arcs and key narrative moments.

Brand Identity & Pitch Deck: Designed the look, tone, and flow of the pitch deck for investors and crowdfunding audiences.

Social Media Campaigns: Created promotional videos, artist spotlights, and behind-the-scenes content to build audience anticipation and transparency during production.

This role required blending narrative vision with strategic marketing, ensuring Circus of Wishes maintained a distinct identity that was both artistically compelling and ready for public engagement.