Auburn University at Montgomery

Role: Social Media Copywriter & Strategist - Study Abroad

Responsibilities:

• Developed and executed the social media strategy for the Study Abroad program, aligning posts with student recruitment and engagement goals

• Wrote engaging copy for Facebook and Instagram posts, increasing visibility for events such as the Study Abroad Fair

• Partnered with faculty and program staff to highlight student success stories and opportunities abroad

• Crafted email marketing campaigns to boost event attendance and program sign-ups

• Analyzed engagement data to refine content strategy and improve student reach and interaction